In this industry you are judged by your last order. Therefore, we pride ourselves on consistently doing our very best with every client interaction.
In this industry, what is right today is not always right tomorrow.
As a matter of honesty, we do not match our competitor’s prices. Instead, we try always to give you the best possible price each time.
Your best compliment to us is your next order.
We appreciate your feedback. It helps us to improve. So, please do offer it!
Service, consistency and timely performance have the same value as quality and price.
In the chain of events, from the grower to your door, a few factors will be out of our control.
I have been in the industry for almost 50 years, and I still face situations where something is happening for the first time.
A one-on-one conversation adds an essential dimension to communication that is lost when communicating only through email. This is why we prefer to speak directly with our clients during the ordering process.
High markup on a cheap product does not always bring you a better bottom line than lower markup on an expensive one.
Our weekly clients receive the highest priority for service and attention. (??!!)
Remember, even the best laid plan serves as the basis for daily changes.
There is no vacuum in the marketplace. If you find a new “mega-client,” be careful.
Never depend on any one client for more than your gross margin.
Never start to sell to a new client in a holiday period.
Never start to buy from a new grower in a holiday period.
If you got stung by a client, most probably, you are not alone. Consider sharing the info with others in the industry.
Admitting an error is the smartest way to handle an unfortunate situation.
When there is an issue with an order, it’s best to inform your client as early as possible.
Knowledge is power and sharing knowledge can only help.
When you short ship a case, it is most always the case that your client needs this for their most important client.
When you send an extra case, it is most always the case that your client already has a lot of this in their inventory.
When you send a higher grade than ordered, you are “forced” to bring the price down.
When you send a lower grade than ordered, you will be “expected” to bring the price to its grade value.
Never intentionally pad the order—you will always lose!
If you have a client who thinks he is always right, best to think twice whether you want to keep him as a client.
There are no two clients alike.
There is NO computer program that can replace human interaction.
My own likes and dislikes are not always applicable to my clients and vice versa